PRIVACY POLICY

Effective Date: January 18, 2026

Susanna Rachel ("we," "us," or "our") is committed to protecting your personal data. This policy explains how we collect, use, and safeguard your information when you visit www.susannarachel.com.

1. Data Collection

We collect information that you provide directly to us, including:

Identity Data: Name and title.

Contact Data: Email address, phone number, and shipping/billing address.

Transaction Data: Details about payments and products purchased (Note: We do not store full credit card numbers; these are processed by our secure payment gateway).

Technical Data: IP address, browser type, and cookies to improve your shopping experience.

2. Legal Basis for Processing

In accordance with UAE Federal Decree-Law No. 45 of 2021, we process your data:

To fulfill our contractual obligations (shipping your order).

To comply with legal obligations (tax and accounting records).

Based on your explicit consent (for newsletter and marketing subscriptions).

3. Data Sharing and Transfers

We do not sell your data. We only share information with trusted third parties necessary for our operations:

Logistics Partners: To deliver your luxury gowns.

Payment Processors: To securely handle transactions.

Regulatory Bodies: If required by UAE law or the Dubai Department of Economy and Tourism.

4. Your Rights

Under the UAE PDPL (Personal Data Protection Law), you have the following rights regarding your personal data:

Right to Access: Request a copy of the data we hold about you.

Right to Correction: Request that we fix inaccurate information.

Right to Erasure: Request that we delete your data (subject to legal retention requirements).

Right to Stop Processing: Opt-out of marketing communications at any time by clicking "Unsubscribe" or emailing us.

5. Security

We implement industry-standard security measures to protect your data. However, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords for your account.

6. Cookies

Our website uses cookies to remember your preferences and cart items. You can manage cookie settings through your browser, though some features of the site may be limited if cookies are disabled.

7. Contact Information

For any data-related inquiries, please contact our Data Protection lead at:

Email: support@susannarachel.com