Privacy Policy

Privacy Policy for Susanna Rachel

Last Updated: 16th February 2025

At Susanna Rachel, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, store, use, and share your personal data when you visit and use our website, susannarachel.com. By using our website, you consent to the collection and use of information as described in this Privacy Policy.

1. Who We Are

2. Data Collection

We collect personal data when you interact with our website, place an order, subscribe to our newsletter, or engage in any other service we provide. The types of data we collect include:

  • Personal Identification Information: Name, email address, phone number, billing and shipping addresses, and payment details.
  • Usage Data: Information about how you use our website, such as your IP address, browser type, time spent on the site, pages visited, and your interaction with specific content.
  • Marketing Data: Preferences related to receiving promotional materials, notifications about new collections, exclusive offers, and early access to limited-edition gowns.

We may also collect data provided by third-party sources or from public records when necessary.

3. Purpose of Data Collection

We use your data for the following purposes:

  • To Process Orders: Your personal and payment data is used to fulfill and manage your orders for luxury engagement dresses, pre-bridal outfits, and wedding dresses.
  • To Improve Our Services: We analyze usage data to enhance your browsing experience and optimize our website's performance.
  • To Communicate with You: We use your contact information to respond to inquiries, provide customer support, and send updates regarding your orders or new collections.
  • To Send Marketing Materials: With your consent, we may send newsletters, updates on new collections, and special offers. You can opt out at any time by following the unsubscribe instructions in the email.

4. Legal Basis for Data Processing

We process your personal data in accordance with the General Data Protection Regulation (GDPR) based on the following legal bases:

  • Contractual Necessity: To fulfill the contract between us, including processing orders and providing customer support.
  • Consent: For marketing purposes, including email subscriptions and notifications.
  • Legitimate Interest: To improve our website, communicate with you regarding your experience, and ensure the security of our services.

5. Data Storage and Retention

Your personal data is stored securely and only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. We retain your personal data for the following periods:

  • Order Data: For as long as needed to process your order, handle returns, or provide warranty services.
  • Marketing Data: Until you unsubscribe or opt out of receiving marketing materials.
  • Usage Data: Retained for analytical purposes and site optimization for no longer than necessary.

All data is stored in secure systems with appropriate safeguards in place to prevent unauthorized access.

6. Data Sharing and Third-Party Services

We do not sell, rent, or share your personal data with third parties for their own marketing purposes. However, we may share your data with trusted third-party service providers who assist us in performing services such as payment processing, order fulfillment, website analytics, and email marketing. These providers are contractually obligated to protect your information and only use it for the specified purpose.

Third-Party Services we use include:

  • Payment Processors (e.g., Stripe, PayPal)
  • Email Marketing Platforms (e.g., Mailchimp)
  • Website Analytics Providers (e.g., Google Analytics)

These providers may collect personal data in accordance with their privacy policies.

7. Data Security

We take data security seriously and use industry-standard encryption and security measures to protect your personal data during transmission and storage. While we use reasonable measures to secure your information, no data transmission method over the internet is 100% secure. Therefore, we cannot guarantee absolute security.

8. Your Rights Under GDPR

As a user located in the European Union, you have the following rights under the GDPR:

  • Right to Access: You can request a copy of your personal data that we hold.
  • Right to Rectification: You can request corrections to any inaccurate or incomplete personal data.
  • Right to Erasure: You can request that we delete your personal data in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected.
  • Right to Restriction of Processing: You can request that we limit the processing of your personal data in certain situations.
  • Right to Data Portability: You can request a copy of your personal data in a structured, commonly used, and machine-readable format, and transmit it to another data controller.
  • Right to Object: You can object to the processing of your personal data for direct marketing purposes at any time.
  • Right to Withdraw Consent: If you have given consent for processing, you can withdraw it at any time without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact us at info@susannarachel.com.

9. Cookies

We use cookies to enhance your experience on our website. Cookies are small text files stored on your device that help us understand your preferences, track website usage, and enable certain functionalities. You can manage cookie preferences through your browser settings, but please note that disabling cookies may affect the functionality of our website.

10. International Transfers of Data

As our business is based in Dubai, your personal data may be transferred to, processed, and stored outside the European Economic Area (EEA). By using our services, you consent to the transfer of your personal data to countries outside the EEA, which may have different data protection laws.

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page, with the revised date indicated at the top. We encourage you to review this policy periodically to stay informed about how we are protecting your data.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or wish to exercise your data protection rights, please contact us:

Thank you for trusting Susanna Rachel with your personal data.

This privacy policy covers the collection, use, storage, and sharing of personal data while ensuring compliance with the GDPR for customers in the EU. It also includes the necessary transparency and rights for users to exercise control over their data.